As electronic music continues to expand across clubs, festivals, streaming services and digital media, artists and labels face an increasingly competitive market. A strong release still needs the right people behind it — from DJs and radio presenters to tastemakers, journalists and playlist platforms.
Since 2011, UK-based Promo Push has been delivering bespoke promotion for artists, labels and management agencies across the international dance music industry.
Building campaigns around the music
Promo Push specialises in A-list and tastemaker DJ promotion, international radio, online press, 1001Tracklists mix show promotion and third-party Spotify promotion.
The company’s services can be delivered as focused individual campaigns or combined into a complete multi-channel strategy. Each campaign is shaped around the release, taking into account its genre, audience, timing and wider objectives.
This bespoke approach means a track is not treated as just another release. Instead, Promo Push works to identify the most relevant promotional routes and industry contacts for the music.
Targeted DJ promotion
DJ support remains one of the most influential forms of dance music promotion. A track supported by the right selectors can gain momentum through clubs, festivals, radio shows, mixes, tracklists and word of mouth.
Promo Push works with A-list and tastemaker DJs across the electronic music spectrum, tailoring campaigns to suit the style and direction of each release.
The company’s promotional network covers House, Tech House, Deep House, Disco, Melodic Techno, Trance, Future House and Drum & Bass. This genre-specific understanding allows tracks to be targeted towards DJs and tastemakers whose audiences are most likely to connect with them.
International radio and media support
Radio continues to be an important part of the electronic music ecosystem, from specialist underground shows and international dance stations to influential mix programmes.
Promo Push’s international radio campaigns help connect releases with relevant presenters, selectors and platforms. The company also offers 1001Tracklists mix show promotion, creating additional opportunities for music to be heard through recorded DJ mixes and set activity.
Online press provides another way for artists and labels to develop a release campaign. Promo Push supports coverage across electronic music media, including features, reviews and interviews, helping clients build a wider story around their music.
Third-party Spotify promotion can complement these services by creating further opportunities for discovery across streaming platforms.
Experience across the electronic music industry
Promo Push has worked on releases from artists including Jamie Jones, Gorgon City, Tiësto, Diplo, Kölsch, Green Velvet, Axwell, Armand Van Helden, Vintage Culture and Bob Sinclar.
Its label clients have included Anjunabeats, Defected Records, Axtone, SIZE, Ministry of Sound, Positiva, Relief and Armada.
Alongside established artists and major labels, the company works with independent labels, management agencies and emerging talent. This experience across different areas of the industry enables Promo Push to adapt its campaigns according to each client’s stage, sound and objectives.
Four weeks of focused promotion
Every Promo Push campaign runs over a four-week timeframe, with clients receiving weekly reporting throughout.
Reports can include feedback and scores from DJs and radio, details of who has listened to or reviewed the release, and information on which contacts intend to support it. Clients can also receive updates on press features and Spotify placements secured during the campaign.
This detailed reporting gives artists, labels and managers a clear picture of how their music is performing. It can also be used for press packs, social media content, artist communications and future release planning.
Quality relationships over volume
With more than fifteen years of experience in music marketing, Promo Push has developed a comprehensive promotional network across the dance music industry.
However, the company’s approach is focused on quality relationships, personal communication and precision targeting rather than volume alone. Each campaign is carefully curated and finely tuned, with promotional activity aligned to the release and its wider goals.
In a market where artists and labels are competing for attention across countless platforms, a focused and relevant campaign can help ensure that music reaches the people most likely to support it.
Moving forward with the scene
Electronic music culture is constantly evolving. New artists emerge, independent labels break through and digital platforms continue to influence the way listeners discover and share music.
Promo Push continues to adapt and expand its promotional network alongside those changes, while maintaining the same core focus established in 2011: to deliver bespoke, industry-leading promotion driven by experience, transparency and passion for electronic music.
From a targeted DJ campaign to a full strategy covering radio, press, mix shows and Spotify, Promo Push continues to help artists and labels build meaningful momentum around their releases.
Connect with Promo Push
Website: Promo Push
Facebook: facebook.com/PromoPush
Instagram: @promopush_uk
